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Nike Analysis - 3865 Words

Nike Analysis Table of Contents Company historyÂ…Pages 3-5 Environmental issuesÂ…Pages 5-6 Marketing ObjectiveÂ…Pages 6-7 Strategy ControlÂ…Page 7 R and DÂ…Page 8 SWOTÂ…Pages 9-11 Competition StrategyÂ…Page 11 Political/LegalÂ…Page 12 Cultures Â…Page 12 DemographicsÂ…Page 13 Economic StrategyÂ…Page 13 Global StrategyÂ…Page 14 Environmental StrategyÂ…Page 15-16 Long Term ObjectivesÂ…Page 16 Specific recommendationsÂ…Page 17 ConclusionÂ…. Page 17 Financials Â…Page 18-19 ReferencesÂ…Page 20 Company History I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background†¦show more content†¦Today in 2006, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas. Nike dominates sales in the athletic footwear industry with a 33% global market share. Nike has very straight forward mission statement. It is as follows, To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (nikebiz.com) This quote comes from an athlete himself. Bill Bowerman was a track and field coach at the Universi ty of Oregon. This man single handedly brought jogging to America. He taught his athletes to believe in themselves, seek competitive advantage in everything they do, and have passion to keep them motivated. Environmental Aspects With an organization employing over 24,000 people and existing for over 33 years it is no surprise that Nike has been able to stand theShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. By the end of 2015, It had an incomeRead MoreNike : Business Analysis : Nike1484 Words   |  6 PagesNike Business Analysis Donny Otwell, Jasen Saavedra, Mohamed Takkouch Business 10 Mrs. Rochin December 5, 2016 Donny Otwell, Jasen Saavedra, Mohamed Takkouch Mrs. Rochin Bus 10 December 5, 2016 NIKE Although facing major competition throughout their history, Nike has been able to grow from a two-man team into a multibillion-dollar corporation in less than 40 years. Nike was started in 1971 after Phil Knight had done research with FormerRead MoreCompetitive Analysis Of Nike Vs. Nike1497 Words   |  6 PagesCompetitive Analysis The chief competitors to Nike are Adidas, Reebok, Under Armor and Puma and the minor competitors are ASICS and VANS. In accordance with Porter’s 5 Forces, Nike has faced competition by using different and distinct capabilities in marketing. One attribute to such capability is its value or benefit offered to its customers. The intensity of competition from its competitors is high for each firm competes in various key areas of business. For example, Adidas has loyal customers whoRead MoreNike s Financial Analysis : Nike2236 Words   |  9 Pages Nike’s Financial Analysis Katelynn Hill Cornerstone University â€Æ' Nike Financial Analysis On January 25th, 1964 a hand shake changed the world. It was on this day that a track athlete, Phil Knight, and his previous coach, Bill Bowerman, from the University of Oregon founded Blue Ribbon Sports. Blue Ribbon Sports operated under this name for roughly eight years, and then became known as the globally infamous, Nike. In 1972 the first line of Nike footwear debuted. The company was so successfulRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company andRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreSwot Analysis Of Nike1819 Words   |  8 PagesNike (NKE) is a well-known clothing, footwear, and sporting equipment company based in the USA. The company develops a variety of products for a wide range of sporting activities which includes soccer, football, tenni s and basketball among many others. Nike’s involvement in sports is so well executed that it is difficult to turn on a sports channel and not see some type of Nike logo. Aside from its merchandise, the company also drives revenue growth through licensing agreements. Nike is alsoRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesthe author highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketing models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreNike Analysis1985 Words   |  8 PagesCompany Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake betweenRead MoreSwot Analysis Of Nike1118 Words   |  5 PagesNike has under its portfolio, Nike Brand, Jordan Brand, Hurley and Converse. Nike allows customers to purchase its products and offerings from retail accounts throughout the world, retail stores, internet stores, through a mix of independent distributors and licensees across the world. NIKETOWNs are the largest stores among Nike. NIKETOWNs are premium stores that provide the consumer with the best brand experience. Each NIKETOWN storefront features at least six to seven Nike brand categories. This

The Motif of Eyes in Toni Morrisons Beloved free essay sample

For the characters in Beloved, love is a dangerous emotion, causing them to rely on their eyes, a recurrent motif of the novel, to translate messages of longing, need, and love. As time passes and the characters’ relationships are developed, Morrison creates a clear distinction between emptiness and infinite expression in the eyes of Belove. In Beloved, to see is to love, and to be loved is to be seen. The most powerful and overbearing love present is the one that Beloved feels for Sethe, evident in the descriptions of her eyes as infinite when she looks at Sethe. When Beloved arrives at 124, she is immediately taken in and cared for by Denver. However, as much as Denver tries to focus Beloved’s attention on her, Beloved’s eyes invariably settle on Sethe. Morrison personifies Beloved’s eyes: â€Å"Stooping to shake the damper, or snapping sticks for kindlin, Sethe was licked, tasted, eaten by Beloved’s eyes† (68). Beloved’s eyes become a mouth, figuratively eating Sethe up as she gazes. Not only does Morrison use three verbs, emphasizing the commitment of Beloved’s eyes, but she also sets a familiar scene, hinting at the fact that this action of Beloved’s happens often. Stooping to shake the damper, or snapping sticks for kindlin,† are everyday actions, with the verbs conjugated in a tense that allows them to be timeless. Sethe has stooped and snapped, and she will again in the future, just as Beloved will continue to lick, taste, and eat Sethe with her eyes as long as Sethe is in her presence. Beloved stays at 124 because of Sethe. She explains to Denver that â€Å"‘[Sethe] is the one. She is the one I need. You can go but she is the one I have to have. ’ Her eyes stretched to the limit, black as the all-night sky† (66). When speaking of Sethe, Beloved’s eyes â€Å"stretched to the limit,† just as her admiration and yearning for Sethe is limitless. Not only is her love infinite, but it is also â€Å"black as the all-night sky. † Morrison compares Beloved’s eyes to a thing of nature, the â€Å"all-night sky† is expansive, uncharted, mysterious, just as Beloved’s emotions and intentions. When Sethe looks at Beloved, â€Å"the longing she saw there was bottomless† (69). â€Å"Bottomless† yet again evokes imagery of infinite size, creating a passionate â€Å"longing† that cannot be ignored. However, Sethe’s eyes are never described in response to Beloved’s, depicting a one sided lust, or unrequited love that is present for other characters, namely Denver. While Beloved’s eyes are infinite when addressing Sethe, they become vacant and detached when regarding Denver. However, in contrast to Sethe, Denver experiences an intense reaction under Beloved’s regard, though it is a different one: â€Å"Denver felt her heart race. It wasn’t that she was looking at that face for the first time with no trace of sleep in it, or that the eyes were big and white–blue-white. It was that deep down in those big black eyes there was no expression at all† (66). Whereas Beloved’s eyes were â€Å"bottomless† and â€Å"stretched to the limit† when looking at Sethe, when looking at Denver â€Å"deep down in those big black eyes there was no expression at all. † Denver wants so badly for Beloved to see her and need her, yet it is evident in such language that the feeling is not reciprocated by Beloved. The lust depicted by the yearning in Beloved’s eyes with Sethe is very different from the relationship she develops with Denver, evident in her empty eyes. No expression at all† describes an impersonal interaction, one in which there is no recognition of Denver on Beloved’s part. Yet even though Beloved doesn’t address her specifically\, Denver feels her â€Å"heart race,† illustrating the great power that Beloved’s eyes have in the book. Later in the novel, the relationship begins to change , and once every so often, Denver is able to catch a glimpse from Beloved. Once again, such moments have an incredibly profound effect on her: â€Å"Denver’s skin dissolved under that gaze and became soft and bright like the lisle dress that had its arm around her mother’s waist. She floated near but outside her own body, feeling vague and intense at the same time. Needing nothing. Being what there was† (139). Sethe’s reaction to Beloved’s eyes is seldom described, but with Denver her skin is â€Å"dissolved,† â€Å"soft,† and â€Å"bright. † It becomes an out of body experience, in which she is â€Å"needing nothing. † Beloved’s eyes are able to pull Denver out of her own skin, due to the attraction that Denver feels to her. In this way, Beloved’s eyes both illustrate and precipitate powerful emotions. As time progresses and Denver and Beloved’s relationship is further developed, Denver comes to understand Beloved’s sentiment more thoroughly. Denver later sees that â€Å"deep down in [Beloved’s] wide black eyes, back behind the expressionlessness, was a palm held out for a penny† (139). What Denver previously understood as â€Å"no expression at all† becomes a â€Å"palm held out for a penny,† a childish gesture of begging and need. Denver now sees that there is something she might be able to offer Beloved, what exactly she has to offer is still unclear. Yet a hand held out for a penny is still a rather indifferent gesture, an interaction that might happen between strangers on the street, and much different from the infinite emotion that Beloved expresses for Sethe. In â€Å"Beloved,† the eyes, and the reaction to others’ eyes, are essential to understanding the emotions expressed by each character. The slavery from which Sethe, Denver, and Beloved are running, is a social construct that fosters the invisibility of blacks. Slaves are not addressed nor understood as human beings, and a slave is always below the master, preventing any possibility of looking the master in the eye, so as to be on equal grounding with him. Therefore, within the runaway slave community, the very act of looking at someone, or being seen for human valor and not material worth, becomes exponentially more significant. An action such as the glance of an eye, or the tilt of a head, that may be taken for granted presently, becomes an action to treat with great value as a confession of profound emotion in the setting of Beloved.

The Social World Essay Example

The Social World Essay The Social World The Social World Humans are social creatures, and we would not be able to survive if we could not socialize with anyone. Since we can socialize, our horizons are broadened by a lot. Everyone has feelings and emotions. We have the ability to communicate amongst ourselves and we can also care and love for one another. We have relationships with each other which are based on cause and effect, and we have the ability to understand and obtain knowledge through our socialization. Our main goal in life is to try and make other people feel good. By doing that, we make ourselves feel good. A lady named Dorothy Dinnerstein came up with the seven features of human cognition. The first one is motivated. The two types of motivation are intrinsic and extrinsic. Intrinsic means that we do something for an internal purpose, and extrinsic means that we do something for an external purpose. A good example of intrinsic motivation in the movie Pawn Broker is Jesus, because he is motivated to be the best he can be. In that same movie, the character of Rodriguez is We will write a custom essay sample on The Social World specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Social World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Social World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer human, because, school, good, very, people, life, cognition, social, out, always, world, person, work, time, started, one, never, hard, friends, football, feel, play, make, lot, hang, example, even, things, since, self, same, ourselves, movie, means