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Nike Analysis - 3865 Words

Nike Analysis Table of Contents Company historyÂ…Pages 3-5 Environmental issuesÂ…Pages 5-6 Marketing ObjectiveÂ…Pages 6-7 Strategy ControlÂ…Page 7 R and DÂ…Page 8 SWOTÂ…Pages 9-11 Competition StrategyÂ…Page 11 Political/LegalÂ…Page 12 Cultures Â…Page 12 DemographicsÂ…Page 13 Economic StrategyÂ…Page 13 Global StrategyÂ…Page 14 Environmental StrategyÂ…Page 15-16 Long Term ObjectivesÂ…Page 16 Specific recommendationsÂ…Page 17 ConclusionÂ…. Page 17 Financials Â…Page 18-19 ReferencesÂ…Page 20 Company History I have chosen Nike to produce an analysis on. It is important for a company as large as Nike to keep abreast of their strategies and to remain competitive. Here is some background†¦show more content†¦Today in 2006, Nike Inc. not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas. Nike dominates sales in the athletic footwear industry with a 33% global market share. Nike has very straight forward mission statement. It is as follows, To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete. (nikebiz.com) This quote comes from an athlete himself. Bill Bowerman was a track and field coach at the Universi ty of Oregon. This man single handedly brought jogging to America. He taught his athletes to believe in themselves, seek competitive advantage in everything they do, and have passion to keep them motivated. Environmental Aspects With an organization employing over 24,000 people and existing for over 33 years it is no surprise that Nike has been able to stand theShow MoreRelatedBrand Analysis : Nike And Nike1300 Words   |  6 PagesBrand Analysis: a case study of NIKE Background of Nike: Nike Inc. is an American corporation that was founded in 1971 and extended its market to the globe. It is known as one of the largest supplier for sports-related products in worldwide. The company mainly focus on selling athletic shoes, sportswear and other sports-related products. In year 2014 its brand value was valued at 19 billion, making it the most valuable brand among all sports-related business. 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The company was so successfulRead MoreNike Pestle Analysis1088 Words   |  5 Pages Nike is a US-based company that sells sports apparel for men, women, and children and is a major competitor in the industry, In this paper, we’ll be discussing Nike’s standings by using a PESTLE analysis, which looks at the political, economic, social, technological, legal, and environmental factors that affect an organization (A Pestle analysis, 2017). The first trend is political find this company in a similar arena as most corporations since the topic effect the management of the company andRead MoreNike, Inc. Case Analysis844 Words   |  4 PagesNIKE, Inc., is a company that was founded in by William Jay Bowerman and Philip H. Knight in 1964, and was originally called Blue Ribbon Sports, Inc. It’s name was changed to Nike, Inc. in 1971. It’s base of operation is located in Beaverton, Oregon. NIKE, Inc., is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities worldwide. Entirely owned Nike subsidiaries include ConverseRead MoreSwot Analysis Of Nike1819 Words   |  8 PagesNike (NKE) is a well-known clothing, footwear, and sporting equipment company based in the USA. The company develops a variety of products for a wide range of sporting activities which includes soccer, football, tenni s and basketball among many others. Nike’s involvement in sports is so well executed that it is difficult to turn on a sports channel and not see some type of Nike logo. Aside from its merchandise, the company also drives revenue growth through licensing agreements. Nike is alsoRead MoreMarketing Analysis Of Nike Inc.3315 Words   |  14 Pagesthe author highlights the marketing analysis of the leading athletic footwear, Nike Inc. Nike is headquartered in the United States. The author examines the marketing strategies of Nike with the help marketing models such as Ansoff Matrix and Boston Consulting Group Matrix. The author even focuses on the segmentation, targeting and positioning of the products, consumer behaviour towards Nike and conducts a PESTLE analysis. It gives a brief introduction of Nike conveying the foundation and formationRead MoreNike Analysis1985 Words   |  8 PagesCompany Evaluation Project Of Nike Corporation Submitted By: Steven Ritter May 10, 2007 Financial Analysis Description of Company History Nike Corporation has become one of the most competitive sports and fitness companies worldwide. Two runners, Bill Bowerman and Phil Knight, from a small town in Oregon embarked upon the business with a handshake agreement. The enterprise began in January of 1964 with the introduction of Blue Ribbon Sports. In 1966 the handshake betweenRead MoreSwot Analysis Of Nike1118 Words   |  5 PagesNike has under its portfolio, Nike Brand, Jordan Brand, Hurley and Converse. Nike allows customers to purchase its products and offerings from retail accounts throughout the world, retail stores, internet stores, through a mix of independent distributors and licensees across the world. NIKETOWNs are the largest stores among Nike. NIKETOWNs are premium stores that provide the consumer with the best brand experience. Each NIKETOWN storefront features at least six to seven Nike brand categories. This

The Motif of Eyes in Toni Morrisons Beloved free essay sample

For the characters in Beloved, love is a dangerous emotion, causing them to rely on their eyes, a recurrent motif of the novel, to translate messages of longing, need, and love. As time passes and the characters’ relationships are developed, Morrison creates a clear distinction between emptiness and infinite expression in the eyes of Belove. In Beloved, to see is to love, and to be loved is to be seen. The most powerful and overbearing love present is the one that Beloved feels for Sethe, evident in the descriptions of her eyes as infinite when she looks at Sethe. When Beloved arrives at 124, she is immediately taken in and cared for by Denver. However, as much as Denver tries to focus Beloved’s attention on her, Beloved’s eyes invariably settle on Sethe. Morrison personifies Beloved’s eyes: â€Å"Stooping to shake the damper, or snapping sticks for kindlin, Sethe was licked, tasted, eaten by Beloved’s eyes† (68). Beloved’s eyes become a mouth, figuratively eating Sethe up as she gazes. Not only does Morrison use three verbs, emphasizing the commitment of Beloved’s eyes, but she also sets a familiar scene, hinting at the fact that this action of Beloved’s happens often. Stooping to shake the damper, or snapping sticks for kindlin,† are everyday actions, with the verbs conjugated in a tense that allows them to be timeless. Sethe has stooped and snapped, and she will again in the future, just as Beloved will continue to lick, taste, and eat Sethe with her eyes as long as Sethe is in her presence. Beloved stays at 124 because of Sethe. She explains to Denver that â€Å"‘[Sethe] is the one. She is the one I need. You can go but she is the one I have to have. ’ Her eyes stretched to the limit, black as the all-night sky† (66). When speaking of Sethe, Beloved’s eyes â€Å"stretched to the limit,† just as her admiration and yearning for Sethe is limitless. Not only is her love infinite, but it is also â€Å"black as the all-night sky. † Morrison compares Beloved’s eyes to a thing of nature, the â€Å"all-night sky† is expansive, uncharted, mysterious, just as Beloved’s emotions and intentions. When Sethe looks at Beloved, â€Å"the longing she saw there was bottomless† (69). â€Å"Bottomless† yet again evokes imagery of infinite size, creating a passionate â€Å"longing† that cannot be ignored. However, Sethe’s eyes are never described in response to Beloved’s, depicting a one sided lust, or unrequited love that is present for other characters, namely Denver. While Beloved’s eyes are infinite when addressing Sethe, they become vacant and detached when regarding Denver. However, in contrast to Sethe, Denver experiences an intense reaction under Beloved’s regard, though it is a different one: â€Å"Denver felt her heart race. It wasn’t that she was looking at that face for the first time with no trace of sleep in it, or that the eyes were big and white–blue-white. It was that deep down in those big black eyes there was no expression at all† (66). Whereas Beloved’s eyes were â€Å"bottomless† and â€Å"stretched to the limit† when looking at Sethe, when looking at Denver â€Å"deep down in those big black eyes there was no expression at all. † Denver wants so badly for Beloved to see her and need her, yet it is evident in such language that the feeling is not reciprocated by Beloved. The lust depicted by the yearning in Beloved’s eyes with Sethe is very different from the relationship she develops with Denver, evident in her empty eyes. No expression at all† describes an impersonal interaction, one in which there is no recognition of Denver on Beloved’s part. Yet even though Beloved doesn’t address her specifically\, Denver feels her â€Å"heart race,† illustrating the great power that Beloved’s eyes have in the book. Later in the novel, the relationship begins to change , and once every so often, Denver is able to catch a glimpse from Beloved. Once again, such moments have an incredibly profound effect on her: â€Å"Denver’s skin dissolved under that gaze and became soft and bright like the lisle dress that had its arm around her mother’s waist. She floated near but outside her own body, feeling vague and intense at the same time. Needing nothing. Being what there was† (139). Sethe’s reaction to Beloved’s eyes is seldom described, but with Denver her skin is â€Å"dissolved,† â€Å"soft,† and â€Å"bright. † It becomes an out of body experience, in which she is â€Å"needing nothing. † Beloved’s eyes are able to pull Denver out of her own skin, due to the attraction that Denver feels to her. In this way, Beloved’s eyes both illustrate and precipitate powerful emotions. As time progresses and Denver and Beloved’s relationship is further developed, Denver comes to understand Beloved’s sentiment more thoroughly. Denver later sees that â€Å"deep down in [Beloved’s] wide black eyes, back behind the expressionlessness, was a palm held out for a penny† (139). What Denver previously understood as â€Å"no expression at all† becomes a â€Å"palm held out for a penny,† a childish gesture of begging and need. Denver now sees that there is something she might be able to offer Beloved, what exactly she has to offer is still unclear. Yet a hand held out for a penny is still a rather indifferent gesture, an interaction that might happen between strangers on the street, and much different from the infinite emotion that Beloved expresses for Sethe. In â€Å"Beloved,† the eyes, and the reaction to others’ eyes, are essential to understanding the emotions expressed by each character. The slavery from which Sethe, Denver, and Beloved are running, is a social construct that fosters the invisibility of blacks. Slaves are not addressed nor understood as human beings, and a slave is always below the master, preventing any possibility of looking the master in the eye, so as to be on equal grounding with him. Therefore, within the runaway slave community, the very act of looking at someone, or being seen for human valor and not material worth, becomes exponentially more significant. An action such as the glance of an eye, or the tilt of a head, that may be taken for granted presently, becomes an action to treat with great value as a confession of profound emotion in the setting of Beloved.

The Social World Essay Example

The Social World Essay The Social World The Social World Humans are social creatures, and we would not be able to survive if we could not socialize with anyone. Since we can socialize, our horizons are broadened by a lot. Everyone has feelings and emotions. We have the ability to communicate amongst ourselves and we can also care and love for one another. We have relationships with each other which are based on cause and effect, and we have the ability to understand and obtain knowledge through our socialization. Our main goal in life is to try and make other people feel good. By doing that, we make ourselves feel good. A lady named Dorothy Dinnerstein came up with the seven features of human cognition. The first one is motivated. The two types of motivation are intrinsic and extrinsic. Intrinsic means that we do something for an internal purpose, and extrinsic means that we do something for an external purpose. A good example of intrinsic motivation in the movie Pawn Broker is Jesus, because he is motivated to be the best he can be. In that same movie, the character of Rodriguez is We will write a custom essay sample on The Social World specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Social World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Social World specifically for you FOR ONLY $16.38 $13.9/page Hire Writer human, because, school, good, very, people, life, cognition, social, out, always, world, person, work, time, started, one, never, hard, friends, football, feel, play, make, lot, hang, example, even, things, since, self, same, ourselves, movie, means

Functional Education System essays

Functional Education System essays When I accepted the position of Secretary of Education I was asked to design and create an education system that is works. Unfortunately it is my belief that no one person can create a fully functional system of education. The problem with the current educational system is not the teachers, principals, supplies, or budgets [Though the latter two create problems unique to the situation]. The problem with the current education system, and all education systems, proposed or previous, are the students. A handful of unmotivated students, say 5 in a class of 20, can greatly decrease the measure the amount the other 15 motivated students learn in relation to what they are normally able to learn. This decrease is caused by the slow rate at which one of these classes will progress due to the unmotivated students disposition to learn. This unfortunate trait is all too evident in classrooms of America, causing bright students not to fall back in grades, but not to learn to the total extent of their ability. My proposal is not that we need a new teaching system, that classrooms must be structured differently, or that students must be further segregated according to their skills. There is no existing reason that the most advanced I.B. student cannot be placed in a class with the lowest student in Tech Prep and the Tech Prep student be capable of keeping up with the I.B. student if the extra effort is willing to be put forth. It is that students must first have the desire to learn. Until these unmotivated students decide to take responsibility and prepare to learn, there can be no true working education system. In closing I would like to state that this seemingly perfect system of teachers instructing and all the students paying heed and learning is not impossible. Only we are unable of designing the system that can coerce students into being attentive. The students themselves ...

Microscopes and Microscopy Essays

Microscopes and Microscopy Essays Microscopes and Microscopy Paper Microscopes and Microscopy Paper A microscope, whether simple (one lens) or compound (multiple lenses), is an instrument that magnifies an image and allows visualization of greater detail than is possible with the unaided eye.   The simplest microscope is a magnifying glass or a pair of reading glasses. Microscopes are used for research wherein it commonly has a number of refinements to enable a complete study of the specimen. Because the image of a specimen is highly magnified and inverted, manipulating the specimen by hand is very difficult. As a result, the stages of high-powered research microscopes are mounted so that they can be moved by means of micrometer screws; in some microscopes, the stage can also be rotated. In addition, all research microscopes are equipped with three or more objectives, mounted on a revolving head, so that the magnifying power of the microscope can be varied. Discussion: The letter ‘e’ was inverted ‘  Ã‚   ‘.   The virtual image formed passed through a series of biconvex lens.   As the light pass through the lens, the image is inverted so as it appears and seen by the observer. The threads were ordered as red, green to yellow from top to bottom.   All magnifications gave a bit of idea regarding the orientation of the thread but 100x mag gave the best visual representation of the image being magnified.   Four hundred (400X) times magnification on the other hand revealed the specific detail details of the image being magnified.   The depth of field has affected the resolution of the image while objects situated at the top tend to appear blurred as compared to the image at the bottom. The interpupilary distance is adjusted towards or away from the eyepiece diopter.   Bring the sample very close to focus using the microscope focus slider while observing the image formed in the left eyepiece.   Utilize the left eyepiece diopter slider to bring the sample into sharp focus when the specimen approaches focus.   Using the right eyepiece diopter slider focus the specimen matching the left eyepiece. It is best to use the scanning or low power objective to have an overall view of the specimen and help the observer decide to which part of the specimen he will focus and bring to a higher magnification.   Shifting to a higher objective after locating the area of interest is done by turning the revolving nosepiece to the plane at which a higher objective is aligned at along the path of light.   The resolution and location of the specified are not very much changed due to the parfocal and parcentral features of the modern microscope. In bright field microscopy as you increase the magnification, you will also need to increase the amount of light necessary to see the object.   Therefore reducing the iris diaphragm aperture at high magnification may bring about distortion on to the image being magnified.   It is always that the smallest amount of light possible is used to view the object clearly. She could try to adjust the iris diaphragm aperture to increase the amount of light passing through the specimen.   She could also try adjusting the sub stage to increase the distance between the specimen and the source of light.   Increasing the distance between lenses increases the magnification therefore requiring higher light intensity to produce better magnification and resolution.

Tobacco Companies and Product Safety Essay Example | Topics and Well Written Essays - 2500 words

Tobacco Companies and Product Safety - Essay Example The unethical activities by a firm appear in different forms and nature (Curwen and Whalley, 2005). In this report, analysis of one such case will be carried out. Hence, a brief overview of the case chosen for this study is detailed below. The case entails about the significance of product safety and the role played by companies in managing these safety standards. The case highlights a real life incident of 2004 where the US district court ruled eminent tobacco manufacturing and marketing companies such as Liggett, Philip Morris and Reynolds to pay a hefty fine of $ 280 billion if the US Department of Justice (DOJ) proves that these companies are continually deceiving the customers despite knowing the risks of smoking and its addictive nature. The case also highlighted about the fact that tobacco manufacturing companies have formed a committee so as to carry out research and developmental works on the adverse effects of Tobacco. However, the committee deceived people by denying the f act that smoking causes cancer or any other type of health effects. Ironically, research carried out by other researchers clearly showcased that smoking did causes cancer. Furthermore, the case also made it evident that Tobacco companies advertised that nicotine is not an addictive material and even campaigned to target teenagers. One of the key findings from the case was that tobacco is a product that kills around 400,000 American people in a calendar year. Regarding this matter, DOJ claimed that it is the duty of the firms to design a safe product and at the same time test its quality before launching in the market. Even these companies have also intentionally not warned the customers about the ill effects of nicotine consumption. Hence, the case makes it evident that it is a sheer violation of the ethical norms and morality of business for such kind of finds is a subject of question. This report seeks to investigate the ethical and moral issues associated with the selling of good s in the market and along with that moral and ethical issues will also be highlighted. The duty of a company towards its customer is another vital area which will be covered during the course of the study. In addition, theories and literature pertaining to this area will be highlighted in the study in order to strengthen and justify the claims made in the study. The study will begin with a brief summary of the duties that a company has towards its consumers. Duties to Consumer Ethics have been defined as one branch of philosophy that deals with the systematization and recommendations related to the conception of right or wrong. It helps in addressing to the issues that are arising in moral diversity. Now the question arises that what is morality. Morality can be described as a systematic procedure that helps to differentiate between what is right and what is wrong. Moral theories provide exact framework for analysing, discussing and finally evaluating all the moral disputes in very reasoned manner. As mentioned earlier, it is the emergence of globalization which has lead to increase of the need of business ethics. Generally an organization has three main goals: One being incur of high profits, the second being responsible environmentally and the third one being responsible socially. In order to attain such goals, it is significant that the organizations perform certain responsibilities

Argument synthesis Essay Example | Topics and Well Written Essays - 750 words - 1

Argument synthesis - Essay Example However, no matter the age of the child, the ultimate goal that the parents have established in the minds of these young girls is either the tiara or ribbon or trophy along with the prize money. To my consideration, I strongly consider that these children beauty pageants should be either outlawed or they must be regularized by government administration. There are numerous things that can be considered regarding these beauty pageants, such as parenthood, ethics, mental health, competition, development or interpersonal associations. A toddler has no knowledge of what the world is all about but their innocence is being cashed by their parents for the sake of acquiring money in future. As the mothers consider these competitions will provide a future to their child and let them earn various scholarships. These mothers forget about the mental well being of their child while offering their child to such competition where they are needed to pose not their real personality but instead one that is in the minds of those judging the competition. The children are being forced to these competitions by their parents and in this way they are instructing them that the only way to earn money is through manipulating their bodies. These competitions can impact negatively on the way children presume themselves. Being the focus of these competitions, the participating kids are taught that their looks, is the most vital thing in this world that is to be considered. And this particular beauty consciousness may cause lower levels of self-esteem in the children who are not able to meet the standards defined in the competition. This may in turn cause various problems like eating disorders amongst children who consider a perfect body to be their ultimate goal. In addition, it is particularly hard for children to consider they are beautiful, when they are insisted by parents to put on heavy make ups, flippers, fake eyelashes and spray tans at these pageants. Issues also arise on the way

Cultural Resource Management Essay Example for Free

Cultural Resource Management Essay 1. (2pts each) Utilizing the lecture notes from the first day of class, define the following terms: Cultural Resources – Are the sources of culture such as art, heritage, artifacts, and architecture Cultural Resource Management – The main form of archaeology in the USA. It is used mostly by archaeologists to refer to management of historic places based on their archaeological, architectural, and historical interests in compliance with the environmental and historic preservation laws. Mostly salvage or rescue archaeology is conducted. Historic Preservation – A way of preserving historic places, landmarks, and artifacts to protect them from destruction or any other means that may harm them. Historic Properties – Places of historic significance that are protected under the historic preservation act. These can include architecture, such as the Mount Vernon Estate, as well as specific pieces of land themselves, such as Gettysburg. Archeological Resources – Sources that can provide significant amounts of archaeological data such as artifacts and features. It is also something that may provided pertinent information to the archaeological record. 2. (2 pts) What is the function of cultural resource management, and what are the values of cultural resources? The function of cultural resource management (CRM) is to protect historic places based on their archaeological, architectural, and historic interests. A majority of the work done in CRM is salvage archaeology. To put it in better terms they try to salvage as much from a site as possible before construction or other forms of land development destroy it. Cultural resources provide a link to the significant knowledge that can be ascertained from archaeological and significant historical sites. 3. (5pts) The late 19th century witnessed a transformation in the way our nation viewed cultural resources. Provide an overview of private attempts at preservation during the late 19th century. There were many attempts at preservation during the late 19th century. A few that come to mind are that of Independence Hall, Gettysburg and the Mount Vernon Estate. The Mount Vernon Estate was bought by a group of people known as the Mount Vernon Ladies Association for preservation. They fully restored the Estate to its formal glory. A group of concerned citizens established the Gettysburg Battlefield Memorial Association whose purpose was to preserve portions of the battlefield as a memorial to the Union Army that fought here. They eventually transferred their land holdings to the Federal government in 1895, which designated Gettysburg as a National Military Park. In 1872 the city of Philadelphia set aside Independence hall and forever declared it a significant landmark, which in turn led to its restoration. 4. The late 19th century witnessed a transformation in the way our nation viewed cultural resources, and this resulted in the 20th century with the passage of major state and federal legislation directed toward promoting cultural resource preservation. For each of the following provide the following information: Antiquities Act of 1906 (9pts) a. This was the first law passed by the United States government that attempted to protect cultural resources and antiquities, allow the president to decide which resources he deemed worthy of protection, and for excavations to be conducted only with authorized permits. b. This legislation was intended to deal with the protection of significant historic lands and sites, as well as establish rules to limit the destruction and looting of said sites and lands. It allowed the president to decide on the significance of a particular site so that he may allow for its protection through federal means. It allowed excavations to be conducted only by means of obtaining a permit. This was to prevent private excavations and looting. It also made anything that was found on the site to be turned into museum hands for the publics benefit. c. The central theme is the protection and procuration of historic landmarks and antiquities through legal means. Historic Sites Act of 1935 (9pts) a. This act was the first assertion of historic preservation as a governmental duty and helped establish rules and organization for the national parks, monuments and historic sites. b. It gives a wide range of powers and responsibilities to the National Park Service and the Secretary of Interior including: codification and institutionalization of Historic American Buildings Survey, authorization to note significant sites and buildings, and to actually be able to carry out and perform preservation work. It also established the National Park System Advisory Board to assist the Secretary of the Interior with administration. c. The central theme to this act was to formulate a means of organization and rules for the preservation and maintenance of historic sites. Missouri Basin Project (9pts) a. This project was conducted as a means of emergency or salvage archaeology at water resource development projects within the vast Missouri River Basin. b. The issue that the legislation faced here was the destruction of potential archaeological sites along the Missouri River Basin. c. The central theme is the ideal behind salvage archaeology and how it can benefit the archaeological record before it is destroyed by some form of major construction or other land development. Federal-Aid Highway Act of 1956 (9pts) a. Before the interstate could be put in this law allowed for an archaeological survey and potential excavation to be conducted. b. This law was passed to help preserve archaeological data that might be damaged or destroyed by the construction of the interstate. c. The theme for this law is to allow archaeologists to salvage as much information as possible from potential sites before construction of the interstate could begin. Reservoir Salvage Act of 1960 (9pts) a. Provides a means for the recovery and preservation of historical and archaeological data that might be lost or destroyed in the construction of dams and reservoirs. b. With all the big damns and large-scale construction being done at this time, this law provided a means for archaeologists to excavate and salvage as much data as possible before the construction was to begin. c. The theme for this law is to provide a way of preserving as much data as possible from a site before construction or completion of a damn or reservoir destroys it. National Historic Preservation Act of 1966 (9pts) a. This act was created to preserve historical and archaeological sites in the United States of America and created the National Register of Historic Places, the list of National Historic Landmarks, and the State Historic Preservation Offices. b. This legislation provided a means to not only protect significant historic places but also a means to help govern how to run them and how to decide which ones even make the cut to be placed on the list. c. The theme for this law is to provide a means of deciding which landmarks, architecture and significant sites should be included in federal protection as well as how to actually keep up with their restoration. 5. (5pts) Briefly summary the strengths and weaknesses of Works Progress Administration (WPA) Archaeology as part of Roosevelt’s New Deal Programs? This type of archaeology offered many new jobs for people to fill. It also provided a means of excavating sites that were potentially unreachable due to their location and how deep they were actually buried. It created a long lasting impression on archaeology and anthropology as well. It created museums and anthropology departments at universities across the nation. It also created many vast collections of artifacts. The bad with this type of archaeology was that people had to work all year round and often in terrible conditions. Since many of the workers were untrained they had potential to damage artifacts and sites that they came across. 6. (5pts) Provide an overview of the significance of Section 101 of the HPA? It formed the State Historic Preservation Office (SHPO). SHPO’s responsibilities include surveying and recognizing historic properties, reviewing properties to be placed on the National Register for Historic Places, reviewing undertakings for the impact of these properties and finally supporting federal, state and local governments as well as the private sector. States are responsible for setting up their own SHPO and thus each one varies in its rules and regulations. 7. (5pts) What is the National Register of Historic Places? What makes an historic property eligible for the National Register? Discuss the â€Å"Criteria of Significance† and the â€Å"Criteria of Integrity), etc The national register of historic places is a register that was invented to protect historic properties of significant value to the history of the United States. To be eligible for admission to the register a property must be go through a list called the Criteria of Significance. It has to have one of the following to be able to be on the list. A property must be associated with events that made a significant contribution to our nations history, be associated with a significant historical person of our nations history, have the ability to provide significant information about history or prehistory, and lastly embodies the distinctive characteristics of a type, period, or method of construction, or that represent the work of a master, or that possess high artistic values, or that represent a significant and distinguishable entity whose components may lack individual distinction. 8. (5pts) Provide an overview of Section 106 process of National Historic Preservation Act. Include the steps (that I talked about in class) of the Section 106 â€Å"Consultation† process. Discuss assessment and mitigation of adverse effect in your answer. Section 106 mandates federal agencies undergo a review process for all federally funded and permitted projects that will impact sites listed on, or eligible for listing on, the National Register of Historic Places. The steps for Consultation process include 1 Initiation of the Section 106 Review; 2 Identification of Historic Properties; 3 Assessment of Adverse Effects; and 4 Resolution of Adverse Effects. If an adverse effect is expected, the agency is required to work with the local State Historic Preservation Office to ensure that all interested parties are given an opportunity to review the proposed work and provide feedback. This allows for steps to be found avoiding having an adverse effect on historic properties. A Memorandum of Agreement is then reached between all consulting parties outlining agreed to mitigation or avoidance of historic properties. Without said process, historic sites or properties would lose out on significant protection. It provides a process to help decide different approaches or solutions to a project but does not mean that it prevents site destruction or alteration. 9. (6pts) Provide a one word definition for each of the follow (2pts each): Phase I- Identification Phase II- Evaluation Phase III- Mitigation 10. (5pts) YOUR OPINION†¦IS IT a duty of our society and as a community to protect and preserve our heritage? Are communities doing enough to protect their heritage, or are they doing too much, imposing their will too aggressively and infringing the property of others?

The Shoe Carnival :: essays research papers

The Shoe Carnival Character List: Whitley (Cashier) Raymond (Floor Supervisor) Jessica (Floor Supervisor) Brett (Sales Associate) Karen (Loss Prevention) Shoplifter(female) Customer #1 Police Officer   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Extra Customers in store Setting: The Shoe Carnival is a retail store where this scene takes place. It is approximately 7 p.m. and one of the employee’s, Whitley is returning to work after a brief break. Just as she is approaching the entrance to the store she notices the flashing police lights and a crowd of spectators. She also notices Raymond the Floor Supervisor standing at the door. Employees are wearing lime green shirts and kaki pants; Shoplifter and customers are wearing regular street clothes and the police officer is in uniform. Whitley:† Raymond, what’s going on?† Raymond: â€Å"That lady just tried to steal some shoes and she got caught!† Whitley:† Are you serious? I miss everything! Why did I have to go on break?† Raymond: â€Å"Ha, Ha!† (Chuckle) (Jamie and Jessica are in the â€Å"mike stand† and Karen is on the steps.) Jamie: â€Å"Whitley you missed it girl!† Jessica: †Ha Ha, we caught her and now she looks like a fool!† Whitley: Where is she? Karen: â€Å"She’s in the back office with the police.† (Karen leaves and goes to the office, and Brett walks up toward us.) Brett: â€Å"Man! I did a great job holding that big lady down!† (Raymond over hears this conversation and comes over) Raymond: â€Å"Brett, if I remember correctly, you were standing behind the shelf the whole time while I held the lady down.† Brett: (Loudly) â€Å" Dude! Whatever! I don’t know what you’re talking about!† (Everyone laughs at both Raymond and Brett as they continue to argue) Jessica: â€Å"Whitley that man is ready to check out†. (Begrudgingly, Whitley slowly walked up to the register where Customer #1 was patiently waiting). Whitley: â€Å"Hello Sir, how are you doing? Did you find everything you were looking for? Would you like any socks or shoe cleaner?† Customer #1: â€Å"No thank you, this is fine.† Hey what’s going on?† Whitley: â€Å"Oh nothing, this lady just tried to steal some shoes. We caught her and called the police.† Customer #1: â€Å"That is crazy. People these days will do anything.† (Whitley rings up the customer’s purchase and soon returns to the mike stand).

Mixed branding Essay

Definition: Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the â€Å"Skinsimple† brand name. Stratergies: When promoting a brand, companies sometimes choose to follow a multiproduct branding strategy, similar to automakers Ford and Toyota. In this regard, a company’s name is an umbrella brand for all its products. Coca-Cola, Apple and Intel have focused their energies on branding their corporate names and images rather than individual products. Grocery chains and big-box retailers use private-label branding to attract value-conscious customers. Advantages: Companies use branding to differentiate their products based on value, quality and other attributes. A positive brand image creates a halo effect that affects existing products and makes it easier to introduce new products. The â€Å"Intel Inside† campaign, for example, was designed to brand all Intel microprocessors as high-performance and high-quality products. Apple has followed a somewhat different route because it relies on its corporate name and unique product brands. A mixed-branding strategy can leverage a company’s reputation for innovation to carve out profitable market niches, such as Apple’s Mac computers for graphics-intensive operations, while developing entirely new markets, examples of which would be iPods and iPads. Kraft consumers know they are getting a quality food product, which makes it easier and more cost-effective for Kraft to introduce and gain consumer acceptance for new products. Disadvantages: The main disadvantage of branding is the high advertising and related public relations costs. Establishing a local or international brand requires years  of sustained advertising, high levels of quality and exceptional customer service. A brand image and reputation cannot be established in a few weeks. Companies must continue their promotions even during economic downturns or when sales stagnate, because if they do not, competitors might fill the void and be in a better position when the economy turns around. These expenditures can reduce margins, especially if sales volumes are being affected by price competition or changing customer preferences. Also, there is the risk that poor customer service by wholesalers or retailers in the distribution channel might reflect poorly on the brand itself. Manufacturing issues that lead to product recalls, such as Toyota’s well-publicized problems with brakes from 2009 to 2011, can also affect a brand’s image, which usually requires additional expenditures to repair.

The Dramatic Impact of The Witches in Macbeth

Witchcraft in the 17th centaury was frowned upon by the church as a result witches were feared and loathed in the community. Many people thought that they were directly connected to Lucifer (the devil). Their evidence of this was that the devils familiars came up from hell and drank the witches blood from devil spots (moles or birthmarks), in return for this blood he would grant them special powers such as the ability to fly, foul crops or kill at a glance. As a result of this propaganda created by the church thousands of innocent people were tried as witches and burnt at the stake. To be in a 17th centaury audience and have witches appear on stage would be terrifying and cause a genial reaction of shock and disgust. Also the king of the time James the first had an interest in witchcraft specifically the torture of witches. He even wrote a book demonology which listed all the horrible means in which to torture a confession out of them. So adding this to the play may have been Shakespeare's way to please the king. Act 1 scene 1 gives a dramatic start to the play arousing our curiosity over the mysterious identities of the three witches and creating a puzzling spectacle. This is because when you enter the scene the witches have almost finished there current meeting and appear to be planning the next one as they say â€Å"when shall we thee meet again†. This creates a feeling of mystery because you do not why there are an the moor or who they are. The witches themselves heighten this confusion with there riddling and perplexing language which seems to flow from one witch to the other as if they were all one being, such as when they say â€Å"When the hurly burleys done : When the battles lost and won : That will be ere the set of sun†. Each witch responds almost instantly as if continuing the sentence like one being. This crates the atmosphere of a spell or a chant. This enables them to see past the present in to the future such as when they say † when the battles lost and won†, this suggests that they already know the outcome they know more than you. The witches also speak of some very unusual things that suggests that they are not normal. One of the oddest things they say is â€Å"Hover through the fog and filthy air† giving you the impression that they can fly. They also chant â€Å"fair is foul and foul is fair†, which would make it appear that they have a warped perception of reality what you would perceive as foul they would perceive as fair meaning that they can bend the rules a little. This draws you in because you want to know what mischief they can create. In the production that I saw I thought that they carried out this very well with fantastic lighting and sound affects. The witches were dressed in simple black robes and rags, but while reciting there lines there was a battle going on behind them with men falling in all directions which provides a feeling of confusion and that they have more power then the men fighting. I thought that this was brilliant because it gave the beginning of the production a real dramatic exciting start to the play. Then very abruptly they vanished this effect in the production was created by freezing and changing the lighting, this was quite effective as all one stage were oblivious to them. The scene then shifted quickly this then provided a sudden shock at the confusion of what had just happened. When you next see the witches in Act 1 Scene 3 you get to see the true nature of the witches and the malice and brutality of there character. One of them says that see has been killing swine and there is a distinct air of pleasure in her voice. This gives a reaction of disgust and horror to any audience. Another of the witches has been denied chestnuts by a sailors wife and so was going to as a form of revenge forever tempest toss her husband so he will be forever kept awake by an eternal storm and never able to return home. In the production I saw them use a rope as a visual aid to represent in my opinion the sea as they tossed the rope the sea tosses as the rope does, or the rope could have signified a union of there powers all coming together in hatred. This whole scene demonstrates there glut for revenge and there incredible power giving them a hold over nature itself. After this a witch cries that Macbeth is coming they then meet with him and tell him that one day he will be king they then tell Banquo him he will be lesser than Macbeth and greater. After confusing us some more they vanish into thin air Macbeth reacts in fear almost, to which Banquo replies â€Å"look how are partners rapt†. The next time you see the witches the plot has advanced considerably by Act 4 Scene 1 Macbeth has committed treason by murdering the king and become as predicted king himself. Macbeth has lost almost all of his allies and goes to the witches in desperation and seeking information. When he arrives the witches are huddled over a cauldron adding strange ingredients to the cauldron as if expecting Macbeth again demonstrating strange powers of deviation. All of these ingredients are very gory and show how vile and loathsome the witches really are, the witches have also it would appear have put a degree of planning in to this meeting. Another thing that demonstrates there planning is the complexity of many of the ingredients such as † finger of birth-strangled babe ditch delivered by a drab† this also shows the lengths to which they will go to cause mischief. Macbeth orders the witches to reveal there secrets to him showing how he has changed since the beginning of the play where he was honourable and meek. In the production that I watched the witches came in after the banquet scene and climbed over the table and took a goblet from the table and used it as a cauldron, this I thought was an effective addition to the play as it displayed them to be so powerful they undermine the very monarchy. When the witches agree to show Macbeth they give him the potion they had already prepared as if they want to show him, they show him in a series of apparitions. The first apparition is an armed head that tells Macbeth to beware the thane of Fife, to this Macbeth reacts without surprise as he already suspected Macduff. The second apparition is a blooded child (who we later learn to be a child born through suasions ) this apparition tells him â€Å"to be bloody, bold and resolute; Laugh to scorn the power of man for none of woman born shall harm Macbeth†. This true to form with the witches is confusing because he has been told to beware Macduff and then that no man woman born can harm Macbeth. The third apparition is a crowned child holding a tree this apparition tells Macbeth to be lion mettled, proud, and take no care who chafes, who frets, or where conspirers are; Macbeth shall never be vanquish'd be until Great Birnam Wood to high Dunsinane Hill shall come against him†. This is a very good example of Shakespeare's visualisation with mind boggling seemingly impossible tasks like the very woods moving. This apparition makes Macbeth even more sure of himself as he does not believe that this could ever happen. But as Macbeth demands to know more the witches give in very quickly, they then show him with some relish the final apparition this is a vision of Banquo and his airs on the throne the first of the Stuarts. Again more confusion as this means that at some point Macbeth is going to be defeated. The witches then dance and say that they must cheer his spirits almost mockingly they then vanish. In the production the apparitions appeared in the air as giant flouting holograms I thought that this was very effective as it provided visual stimulus to the sound. At the end of the production that I saw they added an extra scene where after Macbeths death the witches stand and point at Fleance, as if to say that he will be next in there makings of mischief. This raises the question of how much the witches are to blame for the whole proceedings , I believe that the witches are not completely to blame and are infant just a catalyst as they never actually told Macbeth to kill the king they just gave him a prophecy of what might happen but his ambition was to great and his impenitency to have what was promised, as Banquo said â€Å"The instruments of darkness tell us truths, Win us with honest trifles, to betray's In deepest consequence.

How to Say Sorry and Apologize in Japanese

How to Say Sorry and Apologize in Japanese The Japanese typically apologize far more frequently than Westerners. This probably results from cultural differences between them. Westerners seem reluctant to admit their own failure. Since apologizing means that admitting ones own failure or guilt, it may not be the best thing to do if the problem is to be resolved in a court of law. A Virtue in Japan Apologizing is considered a virtue in Japan. Apologies show that a person takes responsibility and avoids blaming others. When one apologizes and shows ones remorse, the Japanese are more willing to forgive. There are much fewer court cases in Japan compared to the States. When apologizing the Japanese often bow. The more you feel sorry, the more deeply you bow. Expressions Used to Apologize Sumimasen. 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ It is probably the most common phrase used to apologize. Some people say it as Suimasen 㠁™ã â€žÃ£  ¾Ã£ â€ºÃ£â€šâ€œ). Since Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ) can be used in several different situations (when requesting something, when thanking someone etc.), listen carefully to what the context is. If you are apologizing that something has been done, Sumimasen deshita 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ) can be used.Moushiwake arimasen. ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œ Very formal expression. It should be used to superiors. It shows a stronger feeling than Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ). If you are apologizing that something has been done, Moushiwake arimasen deshita ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œÃ£  §Ã£ â€"㠁Ÿ) can be used. Like Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ, Moushiwake arimasen ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾ 㠁›ã‚“) is also used to express gratitude.Shitsurei shimashita. Ã¥ ¤ ±Ã§ ¤ ¼Ã£ â€"㠁 ¾Ã£ â€"㠁Ÿ Formal expression, but it doesnt show as strong a feeling as Moushiwake arimasen ç” ³Ã£ â€"è ¨ ³Ã£ â€šÃ£â€šÅ Ã£  ¾Ã£ â€ºÃ£â€šâ€œ).Gomennasai. 㠁”ã‚ Ã£â€šâ€œÃ£  ªÃ£ â€¢Ã£ â€ž Common phrase. Unlike Sumimasen 㠁™ã  ¿Ã£  ¾Ã£ â€ºÃ£â€šâ€œ), the usage is limited to apologizing. Since it is less formal and has a childish ring to it, it is not appropriate to use to superiors. Shitsurei. Ã¥ ¤ ±Ã§ ¤ ¼ Casual. It is mostly used by men. It also can be used as Excuse me.Doumo. 㠁 ©Ã£ â€ Ã£â€šâ€š Casual. It also can be used as Thanks.Gomen. 㠁”ã‚ Ã£â€šâ€œ Very casual. Adding a sentence ending particle, Gomen ne 㠁”ã‚ Ã£â€šâ€œÃ£  ­) or Gomen na (㠁”ã‚ Ã£â€šâ€œÃ£  ª, male speech) is also used. It should be only used with close friends or family members.

The Short Run and the Long Run in Economics

The Short Run and the Long Run in Economics In economics, its extremely important to understand the distinction between the short run and the long run. As it turns out, the definition of these terms depends on whether they are being used in a microeconomic or macroeconomic context. There are even different ways of thinking about the microeconomic distinction between the short run and the long run. Production Decisions The long run is defined as the time horizon needed for a producer to have flexibility over all relevant production decisions. Most businesses make decisions not only about how many workers to employ at any given point in time (i.e. the amount of labor)  but also about what scale of an operation (i.e. size of factory, office, etc.) to put together and what production processes to use. Therefore, the long run is defined as the time horizon necessary not only to change the number of workers but also to scale the size of the factory up or down and alter production processes as desired. In contrast, economists often  define the short run as the time horizon over which the scale of an operation is fixed and the only available business decision is the number of workers to employ. (Technically, the short run could also represent a situation where the amount of labor is fixed and the amount of capital is variable, but this is fairly uncommon.)  The logic is that even taking various labor laws as a given, its usually easier to hire and fire workers than it is to significantly change a major production process or move to a new factory or office. (One reason for this likely has to do with long-term leases and such.) As such, the short run and the long run with respect to production decisions can be summarized as follows:   Short run: Quantity of labor is variable but the quantity of capital and production processes are fixed (i.e. taken as a given).Long run: Quantity of labor, the quantity of capital, and production processes are all variable (i.e. changeable). Measuring Costs The long run is sometimes defined as the time horizon over which there are no sunk fixed costs. In general, fixed costs are those that dont change as production quantity changes. In addition, sunk costs are those that cant be recovered after they are paid. A lease on a corporate headquarters, for example, would be a sunk cost if the business has to sign a lease for the office space. Furthermore, it would be a fixed cost because, after the scale of the operation is decided on, its not as though the company will need some incremental additional unit of headquarters for each additional unit of output it produces. Obviously the company would need a larger headquarters if it decided to make a significant expansion, but this scenario refers to the long-run decision of choosing a scale of production. There are no truly fixed costs in the long run since the firm is free to choose the scale of operation that determines the level at which the costs are fixed. In addition, there are no sunk costs in the long run, since the company has the option of not doing business at all and incurring a cost of zero. In summary, the short run and the long run in terms of cost can be summarized as follows:   Short run: Fixed costs are already paid and are unrecoverable (i.e. sunk).Long run: Fixed costs have yet to be decided on and paid, and thus are not truly fixed. The two definitions of the short run and the long run are really just two ways of saying the same thing since a firm doesnt incur any fixed costs until it chooses a quantity of capital (i.e. scale of production) and a production process. Market Entry and Exit Economists differentiate between the short run and the long run with regard to market dynamics as follows: Short run: The number of firms in an industry is fixed (even though firms can shut down and produce a quantity of zero).Long run: The number of firms in an industry is variable since firms can enter and exit the marketplace. Microeconomic Implications The distinction between the short run and the long run has a number of implications for differences in market behavior, which can be summarized as follows: The Short Run: Firms will produce if the market price at least covers variable costs, since fixed costs have already been paid and, as such, dont enter the decision-making process.Firms profits can be positive, negative, or zero. The Long Run: Firms will enter a market if the market price is high enough to result in positive profit.Firms will exit a market if the market price is low enough to result in negative profit.If all firms have the same costs, firm profits will be zero in the long run in a competitive market. (Those firms that have lower costs can maintain positive profit even in the long run.) Macroeconomic Implications In macroeconomics, the short run is generally defined as the time horizon over which the wages and prices of other inputs to production are sticky, or inflexible, and the long run is defined as the period of time over which these input prices have time to adjust. The reasoning is that output prices (i.e. prices of products sold to consumers) are more flexible than input prices (i.e. prices of materials used to make more products) because the latter is more constrained by long-term contracts and social factors and such. In particular, wages are thought to be especially sticky in a downward direction since workers tend to get upset when an employer tries to reduce compensation, even when the economy overall is experiencing a downturn. The distinction between the short run and the long run in macroeconomics is important because many macroeconomic models conclude that the tools of monetary and fiscal policy have real effects on the economy (i.e. affect production and employment) only in the short run and, in the long run, only affect nominal variables such as prices and nominal interest rates and have no effect on real economic quantities.

Gerrymandering Essay Example | Topics and Well Written Essays - 250 words - 1

Gerrymandering - Essay Example Partisan gerrymandering depicts the determination of the various seats that make a delegation different from a national outcome that is distinctive. Partisan gerrymandering presents advantage to a political party whose voters have an equal distribution. In terms of difficulty, bipartisan approach tends to be a complication with comparison to partisan gerrymander. The reason is that bipartisan eliminates bias that the partisan approach brings forth. The partisan approach also utilizes a particular algorithm, the partisan algorithm. The bipartisan gerrymander represents an advantaging to the serving government. The instance is that the bipartisan gerrymander tends to reflect all the affiliations of voters are in alignment with the incumbent’s party. The redistricting game showcases the real issues that the lawmakers experience in their activities. On top of the challenges is the creation of districts that allow the equity of power. The choosing of the best gerrymander avenue to use is also an issue. The reason is that each option presents an unequal creation or redistribution of authority that may face vast

Question #1 Essay Example | Topics and Well Written Essays - 1250 words

Question #1 - Essay Example For these variables, almost all random variables correspond to the measures of tendency. However, in B5 it should be noted that the measures of central tendency are far from each other. In fact, there exist two modes for the variable. Also since the mean and the median are calculated and are not in the sample, the chance of picking a random variable which is the same as these two measures is zero. If the data is significantly skewed, the mean becomes an inappropriate measure of central tendency. It should be noted that the mean will be more likely to be found on the dataset where the skewness can be found. For example, a data set which ranges from 7-40 which is positively skewed can have a mean which is 15 only because most of the data range from 7-18 for instance. The presence of outliers which are extremely low or high data can also adversely affect the effectiveness of the mean as a measure of central tendency. If data is significantly skewed, the mode becomes the best approximation of the data's center. Mean cannot be relied upon because of the presence of outliers while median can also be misleading. Thus, mode which represents the most number of variable can be best represent the data's center at this situation. If the data is significantly skewed, the range will not be affected. ... PART 2. a. Determine the range, sample standard deviation , and IQR for each of these random variables: D1, D5, D6, D7, SBC1, SBC8, B5. Critical thinking: b. How would the range, sample standard deviation , and IQR be affected when data is significantly skewed If the data is significantly skewed, the range will not be affected. It should be noted that as the range is only a measure of the dispersion of data, it does not indicate how the data looks like. The range is simply a measurement of the values within the data set. However, it should also be noted that the presence of outliers in the data set will make the range very high. A symmetrical data is expected to have a skewness of 0 because the standard deviation is zero. Thus, when the standard deviation of a data set is computed as zero, it follows that it is normally distributed. The interquartile range is affected by the dispersion of the data set. It should be noted that as it looks at the 50% of the data set, the gap between the 3rd and the 1st quartile cannot fully indicate the dispersion because of the presence of observations which are in the lowest or highest quartiles. However, it is effective in removing the possibility of being misled by the presence of outliers. c. If data is significantly skewed, what measure would be the best approximation of the data's dispersion If the data is significantly skewed, the interquartile range serves as the best measure of dispersion. It should be noted that the interquartile range measures the dispersion by looking at the 50% of the observation. It removes the possibility of having misleading measures of central tendency by capturing the middle of the data and leaving the outliers behind. This is in contrast with range which is

Mutual Funds Articles Essay Example | Topics and Well Written Essays - 1500 words

Mutual Funds Articles - Essay Example In many cases, it is seen there has been a change in investing styles. Suppose, suddenly a fund manager leaves a company and joins another company and two new fund managers takes his place. It is quite obvious they would change some things or make some moves to make the working pattern according to their style. It can be quite possible that some of their initial moves may backfire. Many companies keep bench strength by keeping upcoming managers as trainees so that they can tackle emergency situations. At the Pioneer (TAHYX) High Yield fund, the managers are hopeful. Outflows have slowed, and when no manager expects a quick turnaround to the credit crisis, they also note that junk bond investors are being paid for taking on risk. Fund manager transitions can often be a little shaky or rough, especially if the previous manager had achieved great results. The main lesson for investors must be that they should not flee when a star manager moves on but they must make a more informed decision by being aware of challenges a new manager might face. The firms can bench strength of upcoming managers to avoid the transition phase problem, or create terms of managers. Even a planned transition can go wrong but that must not mean that the companies would stop planning about the transition phase well in advance. The article â€Å"Equities In Disguise?† by Greg Miller says that the main component of convertible security is coverable bonds. Other components may include preferred stocks and other hybrid convertible securities. The word â€Å"bond† mainly refers to safety, security, stability, and income. Most of today`s bonds are not true bond funds neither are they return focused. The term â€Å"absolute return† refers to positive returns through both bull and bear markets. Similarly, many convertible funds are not bond funds either. There are many examples that can be cited to prove the validity of this statement. For example, one can take a look at the top

Selection Strategies for Clapton Commercial Construction Essay Example for Free

Selection Strategies for Clapton Commercial Construction Essay Summary Atwood Allen Consulting has been retained by Clapton Commercial Construction (CCC) to assist them with their expansion into the Arizona market. We are in the final stages of assisting them with their transition, and the final step is to discuss recruitment and selection strategies for the expansion. We will provide details on how to proceed with recruitment and selection of employees to find the best candidates for their organization. Meticulous consideration and planning of staffing requirements, and the steps involved to find the ideal candidate with the right skill set is one of the most important jobs to perform. Cascio (2013) states that the first step in recruitment and selection is managing the candidate applications and creating a talent pool of potential participants that may be qualified for the position. The following steps include the initial screening, interviewing, selection process, and candidate placement. Organizational Goals CCC is currently based in Detroit and employs 650 individuals. With their planned expansion into the Arizona market, they expect to add 130 employees. Their projected annual revenue is 10 million, with a -3% growth predicted for 2016. They currently have a 20% turnover rate that they foresee will remain unchanged in the next year when they move into Arizona. Recruitment and selection will need to be aligned with the company’s organizational goals. Carefully planned goals provide a blueprint for an organization and keep it going the right direction. Griffin (2015) states that organizational goals assist organizations with evaluating and organizing performance. The functions they serve are: 1) give direction and guidance 2) facilitate planning 3) motivate staff 4) assist organizations with evaluating and organizing performance. CCC should choose individuals who share the similar values and beliefs to help them achieve  their organizational goals. Values are qualities and traits that an individual holds close and represents that persons driving force (Heathfield, 2015). Develop a mission statement of what Clapton Commercial Construction does and why it exists. Each employee should be able to address the mission statement verbally. The commitment to quality workmanship, customer satisfaction, and on-time completion of projects should all be included when developing the mission statement. This mission statement will be critical for your organization to be successful as you move into a new market. You need to brand yourself and let the market know you stand for quality and customer service. Demographic Changes According to The Associate General Contractors of America, Arizona lost more construction jobs than any other state in the nation in 2014 and the only state in the West to lose jobs. Experts warn that the declining numbers could be the states new average. It was reported that between December of 2013 and December 2014, Arizona lost 4,300 construction jobs. This number converts to a 3.4 percent job loss overall in construction (Fishler, 2015). According to Minter (2015) the construction trade is still hovering at the ground level of the 2008 recession. Following a recession a construction market usually does well, however, Arizona has not recovered and is operating at approximately half of the strength it was prior to the recession. The demand for housing is sluggish now because it was overbuilt prior to the recession, and the population growth has not been as strong. Because of this there is a high vacancy rate and no demand for new construction. However, the latest population estimates out by the States Office of Employment and Population Statistics, and the U.S. Census Bureau forecasts growth ahead. Future growth will eventually convert to an increase in construction workers (Hansen, 2015). Workforce Diversity â€Å"Diversity should be linked to every business strategy† including recruitment, employee selection and placement, reward structure, succession planning, and performance evaluation (Cascio, 2013 p. 160). There are several selection methods to choose from when looking to hire new employees. Let’s explore these one can see how they may affect decisions to hire. First, there is passive non-discrimination, this method treats all sexes and  races equally in regards to hiring practices. There is no attempt to recruit minority applicants actively. This method does not observe the history of discriminatory practices and may block candidates from seeking job opportunities. Second, pure diversity-based recruitment, this is a planned effort by the organization to expand the pool of candidates so that no one is ruled out based on past or present discrimination. And lastly, diversity based recruitment with preferential hiring. This method of selection goes one step further than pure-diversity based recruitment and favors ethnic minorities and women for hiring and promotions. This process is also referred to as the soft quota system (Farooq, 2011). Atwood and Allen Consulting would recommend the pure diversity method for CCC. The decision to choose one individual over another must be made based on multiple factors. The Supreme Court has ruled that staffing decisions must be made on a case-by-case basis, sex, race, age and other factors must be considered but ultimately the decision to hire or promote is based on the most qualified individual (Cascio, 2013). The United States Census Bureau 2014 estimates Arizonas population at 6.7 million. The percentage of white alone is 56.7, Hispanic or Latino is 30.3% and African American is 4.6%. Considering these numbers, it would be advantageous to have employees that are bilingual. It should not be required but should be strongly preferred since there is a large population of Spanish speaking individuals and would be an asset to the organization. Recruiting/Screening/Selection Clapton Commercial Construction should begin the recruitment process by posting the available positions internally. When you promote from within there is a positive impact on employee morale. Employees feel the company compensates hard work for better opportunities and can inspire employees to work at a higher level of productivity. Internal recruiting is also associated with lower costs. The HR department can post the position on the intranet and bulletin boards throughout the organization versus the high cost of external postings (Root, 2015). If an external recruiting effort is launched prior to considering the talents, desires and future of the current pool of employees it may cost the organization more money in both short term and long term. Ultimately, for a successful internal recruitment process to occur, strong management support is critical (Cascio, 2013). After posting the positions, internally it is recommended to move forward with the external process. If there are top management position to be filled, we would recommend a search firm that makes diversity a priority and one with good ethical reputation. There are many external sources that are valuable when searching for qualified applicants. Examples of online job engines where you can post an ad are, monster.com, Career.Builders.com, Indeed.com. Consider posting on the business social network site LinkedIn, Arizona Job Services, local trade publications, and Craig’s list. A benefit of hiring externally is bringing in new talent and ideas that can create growth and development in the organization. Once CCC is ready for the interviewing process, there are several methods available. However, we would recommend two different types. 1) Behavioral- style interviewing, this method of interviewing asks the individual to answer a question with a story of how they responded to a situation in the past. 2) Situational-style interviewing, this method asks an individual to solve a problem. They are given a situation, assess it and provide the best way they would resolve the situation (Doyle, 2015). In addition, prepare ahead of time and have the complete list of questions ready. Conduct the interview in a designated, quiet place free from distractions. Listen to what the person is saying, pay close attention, make eye contact and take notes. In addition to the previous measures discussed, Atwood and Allen Consulting would also recommend asking potential candidates to take an integrity test or a personality-based test. These are tests given to prospective employees to gauge their views on dishonest behavior and has shown to be a useful indicator of future disciplinary problems (Cascio, 2013). Selection of candidates will be the final step. CCC will analyze all the information during the recruitment and interviewing process and make their selections. Select the most qualified individual based on pure-diversity based recruitment. The best applicant for the position should always be the one considered as ruled by the Supreme Court. Conclusion The recruitment and selection process is critical to your expansion into the Arizona market. There is much to consider and a lot to accomplish before your arrival. Your future success is heavily dependent on the steps  we have discussed here. Take all necessary steps to hire the right candidates that are aligned with your values, organizational goals and mission. Ensure that you are doing everything possible to be a diverse organization, this will encourage success in your expansion and make your company more marketable. Atwood and Allen Consulting wishes you success as you move forward with your endeavors. It has been a pleasure working with you. References Doyle, A. (2015). Behavioral and Situational Interviewing. Retrieved from http://jobsearch.about.com/od/jobinterviewtypes/qt/situational-interview.htm Farooq, U. (2011). Employee Selection Methods Polices of Organizations. Retrieved from http://www.studylecturenotes.com/management-sciences/human-resource-management/108-employee-selection Fishler, M. (2015). Arizonas construction industry saw significant job loss last year. Retrieved from http://cronkitenewsonline.com/2015/02/arizona%E2%80%99s-construction-industry-lost-most-jobs-nationwide-in-2014/ Griffin, D. (2015). Goal Setting Definitions. Retrieved from http://smallbusiness.chron.com/goal-setting-definitions-1064.html Hansen, R. J. (2015). Arizona labor market finished 2014 on an upswing. Retrieved from http://www.azcentral.com/story/money/2015/01/22/arizona-labor-market-finished-upswing/22176861/ Heathfield, S. M. (2015). More About Building An Organization Based On Values. Retrieved from http://humanresources.about.com/od/str ategicplanning1/a/organizvalues_2.htm Root, G. N. (2015). Advantages and Disadvantages of Internal Recruitment. Retrieved from http://smallbusiness.chron.com/advantages-disadvantages-internal-recruitment-11212.html

Cuban Missile Crisis Analysis Essay -- History Historical Cuba Essays

Cuban Missile Crisis Analysis Works Cited Missing   Ã‚  Ã‚  Ã‚  Ã‚  The Cuban Missile Crisis was one of the most important events in United States history; it’s even easy to say world history because of what some possible outcomes could have been from it. The Cuban Missile Crisis in 1962 was a major Cold War confrontation between the United States and the Soviet Union. After the Bay of Pigs Invasion the USSR increased its support of Fidel Castro's Cuban regime, and in the summer of 1962, Nikita Khrushchev secretly decided to install ballistic missiles in Cuba. President Kennedy and the other leaders of our country were faced with a horrible dilemma where a decision had to be made. Secretary of Defense Robert McNamara outlined three possible courses of action for the president: "The political course of action" of openly approaching Castro, Khrushchev, and U.S. allies in a gambit to resolve the crisis diplomatically, an option that McNamara and others considered unlikely to succeed; "a course of action that would involve declaration of open surveillance" coupled with "a blockade against offensive weapons entering Cuba"; and "military action directed against Cuba, starting with an air attack against the missiles" (Chang, 2). When U.S. reconnaissance flights revealed the clandestine construction of missile launching sites, President Kennedy publicly denounced (Oct. 22, 1962) the Soviet actions. The options of taking military action against Cuba and Russia luckily never took place and President Kennedy chose to impose a naval blockade on Cuba and declared that any missile launched from Cuba would warrant a full-scale retaliatory attack by the United States against the Soviet Union. On Oct. 24, Russian ships carrying missiles to Cuba turned back, and when Khrushchev agreed (Oct. 28) to withdraw the missiles and dismantle the missile sites, the crisis ended as suddenly as it had begun. The United States ended its blockade on Nov. 20, and by the end of the year the missiles and bombers were removed from Cuba. The chosen level of analysis and international relation theory to explain this event are the individual-level of analysis and realism. This level of analysis focuses on the individuals that make decisions, the impact of human nature, the behavior of individuals acting in an organization, and how personality and individual experiences impact foreign policy... ...g by President Kennedy and his staff the world would have went to World War III and possibly would never have been the same again. This analysis explained the Cuban rebels in the Bay of Pigs invasion, the importance of the great leaders of the United States, the important decision making by the U.S. leaders, and the crazy leaders of the Soviet Union and Cuba. The Cuban missile crisis was a very dangerous episode, bringing the world’s major military powers to the brink of nuclear war. This event was important to world history and to all the main leaders involved. President Kennedy was assassinated shortly after that, but is still regarded as one of the best Presidents in U.S. history mainly because of how he dealt with that event. Fidel Castro and the country of Cuba are not recognized by the U.S. to this day and are still banned from trade. The Soviet Union has collapsed since the Cuban Missile Crisis and is now known as Russia. The Soviet Union is no longer a communist government and now gets along well with the United States. The bottom line is that this one event prevented a possibly world wide tragic nuclear war and has greatly affected the way the world is shaped today.

Ap World Syllabus

Advanced Placement World History Course Syllabus 2012-2013 Ms. Rebecca Layton Friendly High School Fort Washington, MD 20744 301-449-4900 Rebecca. [email  protected] org Course Description: The Advanced Placement World History (APWH) course is an intensive, year long, examination of global history from the period of 8000 B. C. E. to the present. The purpose of APWH is to develop a greater understanding of the evolution of global processes and contacts, in interaction with different types of human societies.The course highlights the nature of changes in international frameworks and their causes and consequences, as well as comparisons among major societies. This course also builds an understanding of cultural, institutional and technological precedents that, along with geography, set the human stage. The course is broken down into five major periods of study. They are: ? Foundations: 8000 B. C. E. to 600 C. E. ? 600 C. E. to 1450 ? 1450 to 1750 ? 1750 to 1914 ? 1914 to the present A PWH Course Themes: The APWH course is guided by six themes which will receive equal attention throughout the course: . The dynamics of change and continuity across the world history periods covered in this course, and the causes and processes involved in major changes of these dynamics. 2. Patterns and effects of interaction among societies and regions: trade, war, diplomacy and international organizations. 3. The effects of technology, economics and demography on people and the environment (population growth and decline, disease, labor systems, manufacturing, migrations agriculture and weaponry. ) 4. Systems of social structure and gender structure (comparing major features ithin and among societies, and assessing change and continuity). 5. Cultural, intellectual and religious developments, including interactions among and within societies. 6. Changes in functions and structures of states and attitudes towards states and political identities (political culture), including the emerg ence of nation-state (types of political organization). APWH Habits of Mind or Skills: The APWH course addresses habits of mind or skills in two categories: (1) those addressed by any rigorous history course, and (2) those addressed by a world history course.Four habits of mind are in the first category: ? Constructing and evaluating arguments: using evidence to make plausible arguments. ? Using documents and other primary data: developing the skills necessary to analyze point of view, context and bias and to understand and interpret information. ? Assessing issues of change and continuity over time, including the capacity to deal with changes as a process and with questions of causation. ? Understanding diversity of interpretations through analysis of context, point of view and frame of reference.Three habits of mind belong in the second category: ? Seeing global patterns and processes over time and space while also connecting local developments to global ones and moving through le vels of generalization from the global to the particular. ? Comparing within and among societies, including comparing societies’ reactions to global process. ? Being aware of human commonalities and differences while assessing claims of universal standards, and understanding culturally diverse ideas and values in historical context. Required Materials: ? Bentley, J. and Ziegler, H. 2003). Traditions and Encounters: A Global Perspective on the Past. (3rd Ed. ). Boston: McGraw-Hill. ? Andrea, A. and Overfield, J. (2005). The Human Record: Sources of Global History, Volume I: to 1700. (5th Ed. ). Boston: Houghton Mifflin Company. ? Andrea, A. and Overfield, J. (2005). The Human Record: Sources of Global History, Volume II: Since 1500. (5th Ed. ). Boston: Houghton Mifflin Company. ? Laden, J. and Whelan, P. (2009). Kaplan AP World History . Kaplan Publishing Grading Criteria: Quarter grades will be computed according to the following factors: ?Tests/Quizzes/Essays/Projects50% ? H omework25% ? Classwork/Participation25% Conduct: Students are expected to follow all rules in this class that correspond to those stated in the Prince George’s County Code of Student Conduct. Punctuality is a necessity and tardiness to class will result in loss of participation points. Work missed because of an unexcused absence may not be made up. Work missed because of an excused absence must be made up within the week the student returns to school. It is the responsibility of the student to arrange for make up work.All assignments must be handed in on time; late work will not be accepted. Methodology: This course is conducted using a variety of methods: lecture/discussion, simulations, cooperative learning activities, presentations and independent study/research. All students are responsible for reading the assignments before coming to class so that they may actively participate. A variety of film clips and videos are also used throughout the course. Unit I: Foundations 80 00 B. C. E. to 600 C. E. Week One Topics: Agricultural Revolution World Geography Geographic Determinism- Jared Diamond Discussion/DebateReadings: Course Introductions/Overview, Chapter 1 (Bentley) Major Assignments: Comparative Graphic Organizer: Early Civilization Assessments: Quiz: Chapter 1 Timed Writing: Comparative Essays on Early Civilizations Jared Diamond Take-Home Essay Weeks Two and Three Topics: Civilization Discussion/Debate Early Civilizations (Complex Societies) Economic Specialization/Trade Bantu/Aryan Migration Religion Readings: Chapter 2 (Bentley) Chapter 3 (Bentley) Chapter 4 (Bentley) Chapter 5 (Bentley) Chapter 6 (Bentley) Major Assignments: Annotated Timeline/Companion Essay Vocabulary Building Exercises (Ancient Civilizations)Assessments: Quiz: Chapters 2-5 Foundation Exam, Part 1: Chapters 1-6 Weeks Four and Five Topics: Classical Societies/Empires Economic Specialization/Development of Long Distance Trade Belief Systems (Religions of Salvation) Readings: Ch apter 7 (Bentley) Chapter 8 (Bentley) Chapter 9 (Bentley) Chapter 10 (Bentley) Chapter 11 (Bentley) Major Assignments: Annotated Map: Greek/Roman Mediterranean Comparative Graphic Organizer: Classical Societies/Empires Comparative Graphic Organizer: Belief Systems Assessments: Quiz Chapters 7-11 Timed Writing: Document Based Question: Buddhism Weeks Six and SevenTopics: Cross-Cultural Interactions/Migrations Long Distance Trade Spread/Diffusion of Religion Spread/Diffusion of Disease Collapse of the Classical Societies/Empires Readings : Chapter 12 (Bentley) 1. 1-1. 15 (Andrea/Overfield, Vol. I) 1. 46-1. 54 (Andrea/Overfield, Vol. I) 1. 18-142 (Andrea/Overfield, Vol. II) Major Assignments: ASPIRE Chart Annotated Timeline (AP Themes) Assessments: Foundations Exam, Part II: Chapters 7-12 Unit II: 600 C. E. to 1450 Week 8 Topics: Byzantium: A Survivor Society Islam: Rise and Expansion Economy and Society: Urbanization, Hemispheric Trade Readings: Chapter 13 (Bentley)Chapter 14 (Bentley ) Major Assignments: Map Activity: Dar al Islam Vocabulary Building Exercises: Byzantine and Islam Assessments: Quiz: Chapter 13-14 Week 9 Topics: Restoration of Imperial Rule in China Islamic and Hindu Kingdoms Economic Development and Trade Culture and Society Readings: Chapter 15 (Bentley) Chapter 16 (Bentley) Major Assignments: Continuity-Change Over Time Graphic Organizer: Chinese Dynasties Assessments: Quiz: Chapters 15-16 Timed Writing: DBQ-The Silk Roads Week 10 Topics: Political Stability Economy and Society The Papacy Regional States and Expansion The CrusadesReadings: Chapter 17 (Bentley) Chapter 20 (Bentley) Major Assignments: Comparative Graphic Organizer: European and Japanese Feudalism Mini-DBQ: The Crusades Assessments: Quiz: Chapter 17 and 20 Unit II Exam, Part I: Chapters 13-17 and 20 Week 11 Topics: Turkish Migrations and Expansion Mongol Expansion and Empire Building Readings: Chapter 18 (Bentley) Major Assignments: Annotated Timeline (AP Themes) Vocabulary Build ing Exercises: Asia/Middle East Map Building Exercise: Turkish/Mongol Assessments: Quiz: Chapter 18 Timed Writing: CCOT Essay: The Mongols Weeks 12 and 13 Topics: West African Kingdoms/EmpiresIslamic Kingdoms/Empires Long Distance Trade: Trans-Saharan Trade/ Indian Ocean Trade Culture and Society Mesoamerican Empires Readings: Chapter 19 (Bentley) Chapter 21 (Bentley) Major Assignments: Persuasive Essay: Why/ Why Not Build Long Distance Trade Routes? Presentation: Empire Building Assessments: Quiz: Chapter 19 and Chapter 21 Quiz: Vocabulary/Map Week 14 Topics: Cross-Cultural Interactions Long-Distance Trade Crisis and Recovery Exploration and Colonization Readings: Chapter 22 (Bentley) 1. 55-1. 113 (Andrea/Overfield, Vol. I) Major Assignments: ASPIRE Chart Annotated Timeline (AP Themes)Assessments: Quiz: Chapter 22 Unit II Exam, Part II: Chapters 18-22 (Excluding Chapter 20) Unit III: 1450 to 1750 Week 15 Topics: Exploration: Navigation and Motivation Colonization: Europeans to the Americas/South Asia Exchange: Transoceanic Trade Readings: Chapter 23 (Bentley) Major Assignments: Map Activity Vocabulary Building Exercises Annotated Timeline/Corresponding Essay (AP Themes) Assessments: Quiz: Chapter 23 Quiz: Vocabulary/Map Skills (Renaissance Europe) Week 16 Topics: Reformation/Counter Reformation Revival of Empire Capitalism-Expansion of Trade-Labor SystemsReadings: Chapter 24 (Bentley) Major Assignments: Vocabulary Building Exercises (Reformation) Essay: Transformation of Europe Assessments: Quiz: Chapter 24 Timed Writing: DBQ-Christian and Muslim Attitudes Towards Trade Week 17 Topics: The Spanish in the Americas Colonial Society European Expansion into the Pacific Readings: Chapter 25 (Bentley) Major Assignments: Annotated Timeline Colonization Map Assessments: Quiz: Chapter 25 Timed Writing: Comparative Essay on Labor Systems Week 18 Topics: Labor Systems in the New World-Triangular Trade African Diaspora (Demographic Impact) Abolition of SlaveryReadings: C hapter 26 (Bentley) Major Assignments: Essay: The Growth of Plantations Assessments: Quiz: Chapter 26 Timed Writing: DBQ on the Abolition of Slavery Week 19 Topics: Political Stability in China (Post Mongols) Economic and Social Changes â€Å"New† Cultural Influences/Traditions Unification of Japan Readings: Chapter 28 (Bentley) Major Assignments: Comparison Graphic Organizer: Japanese and Chinese Social/Political Changes Vocabulary Building Exercises: East Asia Map Activity: East Asia Assessments: Quiz: Chapter 27 Quiz: Vocabulary/Map: East Asia Week 20 Topics: Islamic Empires Islamic SocietyEmpires in Transition Readings: Chapter 28 (Bentley) 2. 3-2. 58 (Andrea/Overfield, Vol. II) Major Assignments: ASPIRE Chart Annotated Timeline Middle East Map Activity Assessments: Quiz: Chapter 28 Unit III Exam, Chapters 23-26 Unit IV: 1750 to 1914 Week 21 Topics: Enlightenment and Revolution (American/French) Impact of Revolution – Latin America – Abolitionism – Wo men’s Rights Nationalism and the Formation of National States (Italy/Germany) Readings: Chapter 29 (Bentley) Major Assignments: Vocabulary Building Exercises: Political Upheaval Comparative Graphic Organizer: American/French RevolutionsComparative Graphic Organizer: Italian/German Nation Building Assessments: Quiz: Chapter 29 Quiz: Vocabulary Week 22 Topics: Industrialization Changing Industrial Society-Urbanization and Migration Global Impact Readings: Chapter 30 (Bentley) Major Assignments: Annotated Timeline Assessments: Quiz: Chapter 30 Timed Writing: CCOT Essay on the Roles of Women in East Asia, Latina America, Sub-Saharan Africa and Western Europe, 1750-1914 Week 23 Topics: The Americas State Building Economic Development Society and Culture Readings: Chapter 31 (Bentley) Major Assignments: Annotated Timeline Map Activity: U. S. GrowthAssessments: Quiz: Chapter 31 Essay: Immigration and Change in the Americas Week 24 Topics: Declining Empires Ottoman’s -Russian- China Readings: Chapter 32 (Bentley) Major Assignments: Map Activity: Russia Annotated Timeline/Companion Essay: Growth and Change of Russia Assessments: Quiz: Chapter 32 Weeks 25-26 Topics: Imperialism: Building of Global Empires Motives for Empire The Scramble (Africa and Asia) New Imperial Powers Impact of Imperialism Readings: Chapter 33 (Bentley) Major Assignments: Map Activity: Imperialism Comparison Graphic Organizer: European Imperialism Assessments: Quiz: Chapter 33Week 27 Topics: Review/Reflect/Recover Readings: 2. 40-2. 80 (Andrea/Overfield, Vol. II) Major Assignments: ASPIRE Chart Vocabulary Building Exercises: Imperialism Assessments: Timed Writing: DBQ- Asian Indentured Labor in the 19th Century Unit IV Exam, Chapters 29-33 Unit V: 1914 to Present Week 28 Topics: World War I Global War Total War Impact of Versailles Readings: Chapter 34 (Bentley) Major Assignments: Map Activity: Europe WWI Annotated Timeline/Companion Essay: Causes, Impact and Fall Out of WWI Assessmen ts: Quiz: Chapter 34 Weeks 29 and 30 Topics: Global Depression and Political ChallengesRise of Totalitarian Movements (Fascism, Communism, National Socialism Nationalism and Political Identity –Asian Autonomy –Colonial Africa Latin America Readings: Chapter 35 (Bentley) Chapter 36 (Bentley) Major Assignments: Comparative Graphic Organizer: Totalitarian Movements Comparative Graphic Organizer: Asia/Africa/Latin America Vocabulary Building Exercises: Political Systems Assessments: Quiz: Chapters 35-36 Timed Writing: CCOT Essay on Attitudes Towards Political Structures Week 31 Topics: World War II Causes and Consequences Total War Holocaust Atomic Bomb Readings: Chapter 37 (Bentley)Major Assignments: Annotated Timeline/Companion Essay: Causes, Impact and Fall Out of WWII Map Activity: Europe WWII/Asia Holocaust Writing Perspective Assessments: Quiz: Chapter 37 Week 32 Topics: The Cold War Emergence of Super Powers Hot Spots: Korea/Cuba/Vietnam End of Cold War Readings: Ch apter 38 (Bentley) Major Assignments: Comparative Graphic Organizers: Hot Spots Annotated Timeline: Cold War Vocabulary Building Exercises: Post War Map Activity: South East Asia Assessments: Quiz: Chapter 38 Quiz: Vocabulary/Map Week 33 Topics: De-Colonization Asia-Africa-Latin America Readings: Chapter 39 (Bentley)Major Assignments: Map Activity: Africa Map Activity: Latin America Comparison Graphic Organizer: Independence Africa/Asia/Latin America Assessments: Quiz: Chapter 39 Timed Writing: DBQ-Nationalism Among Muslim Leaders Week 34 Topics: The Global Economy Cross-Cultural Exchanges and Communication Global Problems-Demography and Environment Readings: Chapter 40 (Bentley) 2. 100-2. 123, 2. 87-2. 98 (Andrea/Overfield, Vol. II) Major Assignments: ASPIRE Chart Presentation: Global Economy, Cultural Interactions, Global Threats, Rights of Women or Migration Assessments: Quiz: Chapter 40 Unit V Exam, Chapters 34-40

Positive Response Action

Positive Response Action: The ultimate goal of website communication Summary Understanding and knowing the audience is the key to delivering the message to them. The key to harnessing the Internet’s power is to understand all of the people with whom one will communicate with. Every website should have one overriding, generic entity goal to achieve positive response action. Both content and usability can be viewed as as cognitive ? triggers? , gateways to self-gratification and consequent PRA.Every website may be classified into one of three sender motivation categories: individual, strategic stakeholder communication, non-strategic communication. Content of the article Knowing the audience is important in every field and the key to the success, for example in marketing and public relations if you want to sell your product you need to know your customers’ needs and wants, and PR specialists need to know the audience too if they want their message to be delivered in a cam paign or programme. And the key to a successful website is knowing the audence in the same way.If you know the audience you can deliver and present your message and information more efficiently and are more likely to achieve your goals. Positive response action should be the goal of a website otherwise there is no point of the site. Positive response action was defined by six website visitor positive outputs for example the time spent on the website which should tell if the visitor is satisfied but it could be also questioned, because maybe s/he is not satisfied and is spending longer time on the site because s/he can’ find the information s/he wanted.Examples from practice The objective of an individual’s website might simply be so s/he can say they have one: Many individuals and also companies have websites which are often half-finished and don’t contain a message and are just existing in the Internet. A website without a meaning could leave a wrong first impr ession of the company for example and leave the visitor unsatisfied. Graphics take often a massive amounts of memory: I have noticed that due to low-speed Internet many people find it irritating to use the social networking siteMyspace, it takes a lot of time to load the graphics as I have experienced myself and also read from other users’ comments, and many have stopped using the site because of that. „Make sure your website is fast to access and is not slowed down by large images or fancy gadgets†(Chung) : „Myspace is set up so that anyone can customize the layout and colors of their profile page with virtually no restrictions. As Myspace users are usually not skilled web developers, this can cause further problems.Poorly constructed Myspace profiles could potentially freeze up web browsers due to malformed CSS coding, or as a result of users placing many high bandwidth objects such as videos, graphics, and Flash in their profiles (sometimes multiple video s and sound files are automatically played at the same time when a profile loads). †[i] Currently (March 2011) Myspace has an estimated 34 million users compared to Facebook’s 600 million for example, the reason for lower popularity might be the inability to satisfy the users and offer them satisfying experience.Myspace was also named the worst website by PC World in the list of 25 worst websites ever. Dimensions of Customer Value of Website Communication in Business-To-Business Relationships Summary During the last decade, websites have become widely accepted means of communication in business-to-business relationships and their use and importance is increasing constantly. At the same time, internet technologies advance rapidly, increasing customer expectations of website characteristics and possibilities, pressuring companies to actively further invest in their websites.Also to justify the website investments, companies have to design websites that fit to their custom ers’ need. For that they need to understand the value of websites for customers to enable companies to meet customer needs and expectations, direct resources efficiently, predict customer behaviour and achieve sustainable competitive advantage. The study portrays seven dimensions of CV of website communication in business-to-business relationships: convenience, efficiency, competence, confidence, comfort, appreciation and enjoyment. Content of the articleI agree that the qualitative methods are the most suitable for uncovering customer value dimensions as they are more in-depth and provide a more rich description conversely to the quantitative methods which involve more statistical data. It is important to fulfill the customer desired end-states that the study brought out if you want to satisfy your consumers, such as convenience and efficiency because people like to get things easily without spending very much time, nowadays in the Internet age especially people are used to getting things fast and the one who offers information or products most conveniently gets the clients and profit.Also appreciation is an interesting point that was brought out because people like little details and like to get gifts, it could play an influential role in keeping the customers or winning them to your side. Although dimensions brought up in the article was limited to the customers in the study and don’t represent all the industries and customers, these dimensions generalize the dimensions which could apply to other contexts too.However I think more research should be done in this area as the importance of website communication is increasing and companies need to know what their customers want as websites are also often the first impression of the company. Examples from practice Websites have become widely accepted means of communication in business-to-business relationships: Time is money and the Internet offers the possibility to reach to the businesses more qu ickly and also find them more quickly as businesses also do their research online. ———————– [i] Retrieved from: http://en. wikipedia. org/wiki/Myspace#Accessibility_and_reliability